Self Raised bakery expands again with new Merrylands store.
In February 2023, Sal Senan opened Self Raised Bread Shoppe in Carlton with siblings Amani and Huss Rachid. Crowds surged for their halal-friendly hoagies, cheesy breakfast sandwiches and joyful pastries: banoffee tarts, vanilla slices and more. The lines got so long they opened Self Raised Snack Shoppe in nearby Bexley North, followed a third outpost in Merrylands.
The shop is designed by Matt Woods (who is also responsible for the interiors at Iftar, and Grandfathers in the CBD) and stocks Self Raised fan-favourites such as Boston doughnuts, fruit tarts, sponge cake, plus cinnamon scrolls in pistachio and cream-cheese flavours.
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Erina Starkey – Erina is the Good Food App Editor for The Sydney Morning Herald and The Age. Previously, Erina held a number of editing roles at delicious.com.au and writing roles at Broadsheet and Concrete Playground.
